As a business that’s been doing SEO for Sober Living Homes for a very long time, we start with drafting a strategy. The strategy addresses the goals of our clients. In addition, it needs to address what the competition is doing and what we will do to counter their strategy to rank higher and hopefully faster.
Every market in America is different. That’s why a one-size-fits-all approach may not always work. A customized solution considers present market conditions, search trends, and business goals when mapping out a workable strategy.
The strategy will also include understanding the intent of most people searching for Sober Living Homes. Once we nail intent, that’s when we can form a workable conversion strategy and automate a lot of it
Search Engine Optimization may be a new concept for many Sober Living Homes. However, in the past, facilities mainly relied on word of mouth, and mainstream advertising, which isn’t as effective anymore. Sure, you can still put an ad in the newspaper, but not many people read newspapers. You can run Google AdWords, which will pull in lots of visitors to your site, but you will hemorrhage money without a conversion strategy in place.
On the other hand, SEO can help by pulling in lots of free traffic over time, consequently offering the best Return On Investment (ROI).